Tomorrow’s designers need to be able to think critically and act practically; they are required to be contextually insightful & creative and therefore well placed to meet new challenges in a strategic, ambitious and perhaps entrepreneurial manner. The School is concerned with creative rigour in the context of Design education, practice, research and enterprise. It is a critically engaged community of Design practitioners, educators, researchers and entrepreneurs. It is a school which is discipline focused and in which making is central to its practice.
In the Design School we believe discipline excellence and knowledge are key to the development of confident, agile and creative contemporary design practitioners meeting and setting the challenges for society and industry. Thinking and doing underpin design practice across the school and supports the students as their work traverses disciplines and subjects in hybrid spaces defining the emerging roles and responsibilities for designers of the future.
We aspire to design practice that is vested with personality, purpose and vision resulting from an appetite for life and a desire to make a difference. As a school we aim to graduate creative designers and researchers clearly engaged in and aware of their ethical, moral, social and environmental responsibilities, as 21st century citizens.